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Program bookmarks March 29, 2007

Posted by sneaks in BCPL best practices, great ideas, programming tie-ins.

Do you bookmark upcoming programs? Here’s a great idea we’ve seen at a number of branches – we wondered if everyone was in on it.

When you promote a program in advance with a display of on-topic books, slip a flyer (fold it in half lengthways if necessary) into each book. That way, every interested customer walks away with a reminder of an event they’ll surely be interested in.

Towson recently pulled a batch of Star Wars books and displayed them with flyers for their upcoming author program (Star Wars from the Inside Out, with best-selling author James Luceno, April 1) folded into each.



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