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He’s mad, I tell you! January 12, 2007

Posted by sneaks in great ideas, props and drapes, signage.
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bulletin board

Click this photo – it’s worth looking at full-sized!

Is there someone at your branch who is just amazingly creative? Maybe it’s someone who is already doing your displays and signs, or maybe there’s someone just waiting to be asked.

The incredible bulletin boards at the St Agnes branch of the New York Public Library are done by Javier Horta, a Librarian Trainee. When I spoke to him, he was very enthusiastic about the dragon he’s creating for his next big display!

Don’t forget that merchandizing this good isn’t something a talented person throws together in his or her spare time. If you’re lucky enough to have someone like Javier, who can arrange artful displays, make good-looking signs, or sculpt dragons, that person will be happiest and most creative when given time on the schedule to do it.

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One-stop program shopping October 26, 2006

Posted by sneaks in shelf tops, signage.
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Cockeysville has gathered all of the easel-mounted posters for children’s programs in one place. They are lined up on top of a shelf that is showing its “back” to the larger space.

This is a terrific use of this surface, especially given its proximity to checkout. Plus, don’t those posters all look great together? What a talented Art Department we have!

Special labels for series fiction September 13, 2006

Posted by sneaks in great ideas, J is for Juvenile, series books, signage.
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ES- 030

The human brain processes images something like nine times faster than it does words. A series logo such as “American Girl” or “Animal Ark” is instantly recognizable by adult and child alike.

It takes a little extra trouble to make these specialized shelf labels (here, at Essex), but to a beginning reader, it’s probably worth it.

Three ways:

  1. Find the series logo on the Internet, copy it into Microsoft Word (or a graphics program), print on a color printer, and trim.
  2. Scan the logo from a book, import it into Word (or a graphics program), print, and trim.
  3. Color copy the logo from a book or other promotional materials, print and trim.

Get your free DVDs here! September 13, 2006

Posted by sneaks in DVDs, J is for Juvenile, signage.
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NO- 040

Why not promote the free DVDs? As you can see from the larger view of this display, this sign is doing its job!

Putting examples of the “No Checkout Fee” and “21-day Loan” stickers on the sign cuts down on disputes at the checkout desk.


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Thanks, North Point, for sharing!

Elevate your signs September 12, 2006

Posted by sneaks in great ideas, signage.
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Elevate your signs

Originally uploaded by hypatia atoz.

Put an 8 ½ x 11” sign in a 11 x 17” holder
This raises the sign up over the surrounding books
Use a piece of colored paper for a background

Thank you North Point!